Eyeglasses Soap Opera

Click here to watch a new soap opera style advertising campaign by Eyetique the local eyeglass store.  It’s called “Boy Meets Girl” and it’ll remind you of those old Tasters’ Choice commericals from the 80’s.  It’s an online ongoing ad campaign and takes advantage of the powerful impact of today’s social media. I can’t wait to see how it does!

Here’s a portion of the press release I got on it:

With a budget of less than $5,000,  Markowitz Communications filmed a five-part series that will be seen exclusively online (via WatchBoyMeetsGirl.com, Facebook and Twitter).  “First Encounter” hit the Internet on February 9 and to date has garnered more than 2,000 hits on WatchBoyMeetsGirl.com and YouTube.com The second installment will debut on Tuesday, February 23 at 10 a.m. EST.

“Markowitz has a plan,” Childs says. “They’re releasing one episode at a time over the course of several months in an effort to build a following, create a buzz and hopefully bring in new customers to our stores..”

At the completion of the series in April, Eyetique will host a party to celebrate life without snow (hopefully) and highlight this year’s Norman Childs Eyewear collection.

“I don’t know about you,” Childs says, “but after 30 years of ads and direct mail pieces, which all served their purpose and did very well for us, I’m pumped about trying something totally different.”

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