Archive for January, 2012

The Secret Energy Boost
January 2, 2012

Getting back in the swing of things after these last couple of weeks is tough!  Not only am I  exhausted from all the shopping and baking and decorating and traveling ….. now I have to find  the energy to get my homes back in order, get back to work (and my 2:30AM alarm clock!)  and get my two beautiful children focusing on school again.    UGH!!

Here’s some helpful tips from Panthro Fitness on how to get your energy back.  Launched by fitness expert Reggie Dulaney in 2008, he and his team are helping Western Pennsylvania get healthy.  Reggie agreed to share with me some motivation and the one thing you can do to get that energy back: sweat.  Thanks Reggie!

 

 A few weeks ago, when the holiday season was under way, you were feeling energized and pepped up, looking forward to all the festivities and celebrations. But now, as you begin the countdown to 2012, all that vim and vigor might have given way to sluggishness and exhaustion.

Does this sound like you? If so, you are not alone. The period between Thanksgiving and the New Year is always hectic. We overschedule and overextend ourselves, so it’s no wonder that we may feel totally wiped out by the time January rolls in.  To make matters worse, we often eat badly and don’t exercise as regularly as we should, all of which can lead to that “weak and weary” feeling.

If you are like most people, you probably overindulged in heavy fats and refined sugars, which is a typical fare at holiday parties. It takes a great deal of energy to digest a large and heavy meal. It’s no secret that eating this kind of food and not getting enough healthy nutrients will sap your energy.

Not only that, but when you are tired, your immune system is weakened and more receptive to all kinds of ailments, such as cold and flu viruses, and even depression. When you feel like this, the last thing you probably want to do is exercise, but that’s exactly what you should be doing – no matter how “worn out” you are.

There is plenty of evidence indicating that physical activity is one of the best remedies to combat the after-holiday crash. One study, conducted a few years ago by the researchers at Georgia University, has revealed that even low-intensity workouts can reduce fatigue by 65 percent and boost energy levels up to 20 percent.

To pack the most fatigue-busting benefits into your workout choose vigorous and brisk activities that will make your heart work harder than it does when you are inactive.

While you work out, your heartbeat increases and more oxygen-rich blood flows through the brain and as a result, you feel more energetic and invigorated. It’s really quite simple.

So if post- holiday “blahs” make you listless a sweat session may be just what you need to recharge your batteries and rev up your engine for the New Year! 

Click here for more from Panthro Fittness. 

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2012 Consumer Trends
January 1, 2012

I always love interviewing Dr Audrey Guskey from Duquesne University because she has always got the inside scoop on what’s hot and what’s not…. and I love her personality and outlook on life!   She is a consumer trends expert and just put together a list of the top 12 consumer trends we can expect in 2012. (I’m still trying to wrap my head around the fact it’s already 2012!)

Dr. Audrey Guskey

Professor of Marketing / Duquesne University 

12 CONSUMER TRENDS IN 2012 

1.     CHEAP CHIC RETURNS    

It is cool to be cheap.  Bragging about bargains is fashionable. 

2.  THE F-FACTORS – FRIENDS, FANS, & FOLLOWERS.  

Consumers are FINDING new products & services

& getting FEEDBACK through social networks.

3.  TRADING IN    is the “new buying” for 2012

Consumers are unlocking the value of past purchases by selling through online platforms & mobile marketplaces.  

4.  EXPERIENTIALS.  Consumers are downsizing their stuff and piling on

the experiences.   They want to do, not have. 

5.  EVERYONE’S A VIP.  

Tailored services and perks aren’t just reserved for celebrities anymore.  Anyone can be treated like royalty and pay like a pauper. 

6.  VIRTUAL CONSUMERS

Consumers are shopping on automatic pilot.  With their busy lifestyles and hand held devices, they aren’t thinking a lot when it comes to buying.

7.  SCREENING FANS.  

Consumers will interface with everything through their screens.  Whether it’s a touch screen or tablet, our lives will become even more digital. 

8.  INSTANT VISUAL INFORMATION GRATIFICATION.   

Whether it is a QR code or a phone app, the Smartphone will allow consumers to point and know about people, places, and things.  Google Goggles is the neatest. 

9.  HELPING IS IN. 

People are reaching out to others through simple random acts of kindness. Consumers like to help brands they are passionate about. 

10.  LISTEN FOR THE WHITE SPACE. 

In music, white space is the quiet time.  We work hard and play hard, but sometimes we need time to just be.  Consumers will be searching for their own white space.

11.  GOD IS GOOD.          

In our busy, virtual world, we are realizing something is missing and we are turning back to religion for hope, comfort, and security.  Consumers will become less materialistic and more spiritual.

12.  PITTSBURGH ROCKS 

The BURG is SIZZLING.  Our demographics are older & traditional (& that’s good news!)  Our economy is strong and retail is thriving in our hometown.  Pittsburgh will continue to be a leader in business and economics.

Check out Dr. Guskey’s new show Consumer Sense by clicking here  or follow her on Twitter @DrAudreyGuskey.